Adam Chiang

After earning my B.A. in Communication and Technology, I built broad experience in proposal and digital marketing within the AEC industry, creating proposal packages, developing graphics in InDesign, and writing white papers, scopes of work, and marketing copy. I also supported business development by implementing platforms like HubSpot, improving digital workflows, and tracking KPIs across social and email campaigns.

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Over time, I became increasingly drawn to the analytics side of marketing through CRM data maintenance, performance reporting, and digital engagement analysis. That pull led me back to school for an M.S. in Data Science (Marketing Concentration) at DePaul University, where I've been building my skills in statistics, Python, SQL, and dashboard development.

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That path led to an internship at Roku, where I worked on the Ad Measurement team within Commerce Data Partnerships. I built multivariate regression models across dozens of commerce campaigns to identify which pre-sale factors actually drove ad performance, work that informed client pitches and became part of the team's standing sales guidance. I also built AI-driven tools that automated manual reporting processes, cutting hours of work down to seconds.

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